![]() It interested me because I am a technical person, a software engineer, and I knew almost nothing about marketing before reading that book. Without traction it is almost impossible to win investors or get incomes high enough to allow for company growth.Īs the title suggests, it was written for startup owners and is focused on attracting customers. It is crucial to all or at least most startups. Traction is winning enough customers or attention to move the business to the next level. I have read it all so I have decided to write a review. This time it has been "Traction: How Any Startup Can Achieve Explosive Customer Growth" written by Gabriel Weinberg that had been recommended to me. I always do that with better or worse results. ![]() When I have recently gone on vacation, I have taken a book with me. Traction: How Any Startup Can Achieve Explosive Customer Growth by Gabriel Weinberg
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